June 5, 2014

Cover Story

CXO of the Year

It takes a team to lead a company. Behind every successful CEO you&rsq...Read More

Featured Articles

Develop Your Next Executive Team

Key Issues Facing Today’s CXO Suite

Sections

Features
Right of Way

Focus
Star Bright

Features
Companies to Watch

Business Trends
In Bloom

EntrepreneurEdge
Skin in the Game

Economic Insight
World Cup Soccer Fever

Living Well
Glamp Out

Money Talk
Build Your Pension

Lessons Learned
Recipe for Success

Legal Briefs
Investor’s Dilemma

Regional Report
Northern Utah Regional Report

Reader's Choice
Bon Bon: A Frozen Touch of Europe

TechKnowledge
USU’s Space Dynamics Laboratory

Spotlight
Dan Farr: Comic Con Crusader

Spotlight
Scott Querry: Satisfying Utah’s Sweet Tooth

Players
Players

Around Utah
Around Utah

Industry Outlook
Industry Outlook: Legal

Article

Around Utah

June 5, 2014

The flavors the Dobsons have created range from sweet to savory, and include unique combinations like Thai coconut curry, rosemary truffle and tandoori yogurt. The couple still sells popcorn at the Downtown Farmer’s Market and Park Silly Farmer’s Market each year, which gives them an opportunity to try out new flavors and get feedback from customers. This year they’ll try browned butter with sage, maple with smoked sea salt and pumpkin spice.

Now in its third year, Pop Art continues to grow by leaps and bounds. Venessa Dobson says so far this year, the company has already grown by 150 percent from 2013. “We’re growing really fast, and we think it’s because popcorn is a tasty, healthy snack,” she says. “It has also been labeled by Time magazine as the snack of the year, so a lot of stores are making room on their shelves for more popcorn lines. The specialty salty snack section is growing by 20 percent from last year to this year.”

In the next few years, the Dobsons hope to expand their popcorn across the nation. They have a few new grocery chains coming on board this year that have stores on the East Coast.

4FRNT Skis Brings the Gold Home to Utah

By Heather Stewart

South Salt Lake – The 2014 Winter Olympic Games in Sochi introduced the world to two freeskiing events: halfpipe and slopestyle. The men’s halfpipe gold medalist, David Wise, captured the top prize on skis designed by a Utah company, 4FRNT SKIS, a pioneer in the developing sport of freeskiing.

4FRNT was founded in 2002 by Matthew Sterbenz, a professional skier who was dissatisfied with the skis available to him. As a freeskier, Sterbenz was interested in pushing the boundaries of the traditional ski experience—instead of trying to get down the slope as fast as possible, he wanted to be able to perform jumps and tricks, as well as maneuver in the backcountry.

At the time, the sport of skiing had lost a lot of participants to snowboarding. “There just wasn’t much excitement in skiing,” says Sterbenz. “We believed that if we had control over the ski shapes, skiers would stick with skis and not turn to snowboards.”

Freestyle skis have a wider shape, a turned-up back tip and a radius that allows the ski to turn on its own.

Sterbenz “assembled the company around a group of peers, competitors.” In fact, 4FRNT is a rider-owned and operated company. At first, it produced its skis in a U.S. snowboard manufacturing plant, but after a few years, the company moved its production to a large European plant. All of the design and prototyping is done in 4FRNT’s South Salt Lake location—and product testing is done in the local canyons. “We claim Alta as our backyard,” says Sterbenz.

In late 2011, the company entered into a sponsorship agreement with skier David Wise, a competitive freeskier who, up to that point, had not won any major competitions. 4FRNT agreed to develop skis specifically for Wise. “He kept breaking skis and we kept making them, using new materials,” says Sterbenz. “We could innovate on the design basically overnight.”

And Wise began winning. He won gold for superpipe in the 2012 Winter X Games—and then took gold in 2013 and 2014 as well. He took gold in the FIS Freestyle World Championship in 2013, competing in the halfpipe. Then he captured gold in the first-ever Olympic freeski halfpipe in 2014.

“When David won the gold … people started understanding the significance of our brand,” says Sterbenz. “Our sport remained in the shadow of snowboarding for a long time,” he says, but he believes the Olympic exposure will increase the popularity of the sport and give snowboarders a reason to take a fresh look at skiing. Retailers, which have seen their ski sales dwindle over the years, are also excited about a renewed interest in skiing.

“We are really proud that we have contributed personally to the development of the sport,” says Sterbenz. “We build skis that allow top athletes to be the skiers they want to be, and then that also becomes available to consumers.

Utah Area

Eagle Mountain – APPLICANTPRO added a background check division. As a consumer reporting agency (CRA), ApplicantPRO is now authorized to access background information on candidates.

Orem – NORDSTROM, INC. announced plans to open a Nordstrom Rack store at UNIVERSITY CROSSING in Orem. The approximately 30,000-square-foot store is scheduled to open in spring 2015.

Lehi – EFILECABINET, INC. formed a partnership with Farm Bureau Financial Services, allowing Farm Bureau agents to access eFileCabinet’s cloud-based document management solution.

Page 12345
Utah Business Social
UB Events View All
Community Events View All

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel