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Little did court Bay Area firms as well, but his biggest injection of funding came from the Utah-based Pelion Venture Partners. Choosing Pelion’s offer was simple, Little says, because of the company’s rich background in ad tech and online media; Pelion’s portfolio and willingness to partner made the match an easy one.
The $5.5 million in Series A funding is like putting rocket fuel in Boombox’s tank, Little says, and he’s excited for what the future will bring for the platform.
“Customers have a long list of requests and they’re pretty vocal about them, so we’re going to continue to build up these content tools they’re vying for and round out Boombox in a way that our customers are helping shape,” he says.
Utah Valley Baker Decorates Wedding Cakes with Flourish
By Adva Biton
American Fork – If there’s anything to be learned from romance movies, it’s this: don’t try to deny your true love. That’s what Cassidy Budge learned when she went to culinary school, her heart set on baking and decorating wedding cakes. Enrolled at the Utah Valley University’s culinary school, professors tried to change Budge’s mind—but during the solitary wedding cake decoration assignment, Budge rekindled her passion for the craft.
“Everyone in my class hated it so much,” says Budge of the Styrofoam dummy-cake assignment. “I thrived. I did not want it to end. It was my favorite. I figured, if I loved it so much, that’s what I wanted to do.”
After that, Budge began making wedding cakes for her friends, then her mother’s friends’ daughters, and then scores of others. Although her business, FLOUR AND FLOURISH, has taken over her life and all her free time, Budge says she doesn’t feel like she’s working—it’s all just fun. She enjoys baking and designing the cakes and making intricate sugar flowers with which to decorate her cakes. Budge prides herself on making flowers that seem so lifelike, people have to look twice to ascertain if they’re real or not.
Love of detail is the name of the game for Budge. Her recipes are all homemade, and her culinary background allows her to freely play with flavors with confidence in her taste. She never freezes her cakes, so every wedding cake is guaranteed to be fresh for her brides. As wedding cakes can never be decorated the day they’re baked, Budge bakes one day, fills the next, and decorates the last.
Flour and Flourish offers around seven cake flavors and 10 filling flavors. After tastings, Budge says the most popular flavor is her chocolate cake. She fills and frosts the cakes with European buttercreams, although the chocolate filling is American buttercream—there are differences between Italian, Swiss, French and American buttercreams, and Budge says the American version is the chocolatiest.
Flour and Flourish also offers small finger desserts for weddings, like macarons (now hugely popular), cupcakes (waning in popularity) and éclairs (the once-popular wedding food of yesteryear).
When it comes to designing wedding cakes, Budge favors simple designs: smooth textures, clean colors and one big flashy detail. While she’s willing to execute any wedding design, from piping to fondant overlay, Budge warns brides against going with designs that are too on-trend, lest it ruin the cake’s flavor or give them buyer’s remorse years later.
“Keep it classic!" she says. "A lot of brides want what’s cutesy and in now—but you can’t go wrong with classy and simple.”
Northern Utah Area
Ogden –WEBER STATE CREDIT UNION and the Hall Global Entrepreneurship Center at WEBER STATE UNIVERSITY teamed up to give 10 Wildcats a shot at making their business dreams a reality. The presenters were given 90 seconds to explain their entrepreneurial idea to win $1,750 in prize money. Matthew Lechtenberg took home the top prize of $1,000 for his home exterior cleaning idea. Michael Hunsaker grabbed the second place prize of $500 for his innovative new bike rack system. Matt Largent pitched his plans for making large group travel more efficient and received $250 for third place. All three winners will be entered in January’s Opportunity Quest competition.
Syracuse – Great Falls, Montana-based PACIFIC STEEL & RECYCLING purchased 12 acres at the Ninigret North Business Park in Syracuse to construct a 100,000-square-foot, state-of-the-art, rail-served facility to house the latest steel processing technology. Separately, INDUSTRIAL PIPING & WELDING LLC, a manufacturing and welding company, purchased six acres adjacent to Pacific Steel’s parcel to construct its new process building and corporate headquarters.