October 2, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Executive Living
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Associated Food Stores Introduces Wallet Builder

Press Release

October 2, 2012

Salt Lake City-based Associated Food Stores has signed with Accelitec, Inc., based in Bellingham, Wash., to kick-off a customer relationship management platform to their independent retailers.

“We are excited to launch the Accelitec Wallet Builder in our Macey’s store with the introduction of the ‘Perks’ program,” said Jason Sokol, AFS director of marketing. “This platform puts us in a leadership position in the industry by using digital marketing to create higher levels of engagement with our shoppers.”

The digital strategy will provide AFS’ retail partners with an enterprise platform for precision marketing and real-time redemption of digital offers, promotions and to establish a one-to-one relationship with its shoppers.

“After the successful launch at Macey’s, many of our other retail brands, including Dick’s, Lin’s, Dan’s and Fresh Market, are scheduled next to aggressively engage with this solution,” said Sokol.

Accelitec’s Wallet Builder provides an innovative customer relationship platform helping retailers move beyond the traditional discount pricing techniques to improve customer retention and store profitability.

“We took the process of identifying the correct partner in the customer relationship management space very seriously, carefully analyzing all candidates in this area,” said David Rice, AFS executive vice president of retail. “Accelitec, Inc. stood heads above the others. They are a small, innovative company with the highest attention to data security, and the integrity, experience and technology capabilities we require.”

“It has been a great experience to work with the team at Associated Food Stores,” said Tom Bartz, Accelitec CEO. “It’s our privilege to bring new marketing tools to the AFS team to enhance their competitiveness in this challenging market. This innovative platform, combined with the Associated Food Stores commitment to retail support, will help their independent retailers stay ahead in the digital marketplace.”

This announcement follows AFS’ September 19th announcement of a strategic partnership with Google that will enable shoppers to easily discover and redeem digital coupons, as well as efficiently checkout with a tap of their phone using Google Wallet.

Utah Business Social
UB Events View All
Community Events View All
Why sales people fail and what you can do about it!
Aug 29, 2014
Learn how to take a non-traditional approach using the Sandler Sales System that allows the sales...
Used Car Show in - Salt lake City - Clearfield in September
Sep 1, 2014
Visit Us at Our Two Location's We have Show of Old Cars, New Cars, used Cars. You Can Exchange or...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel