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Removing one of the three elements will likely ensure compliance with applicable law, though it is not guaranteed. Before conducting a promotional activity, companies should review applicable state and federal law, carefully draft “official rules,” comply with applicable registration and/or bonding requirements, and appropriately advertise.
This article highlights key issues, but is not a comprehensive summary of all legal issues. It is not legal advice and readers should consult their legal counsel for their individual circumstances. Lotteries are a form of gambling and, thus, this article interchangeably references both “lotteries” and “gambling.”
Nettie Downs is an associate in the Salt Lake City office of Snell & Wilmer. Her practice focuses on mergers, acquisitions, corporate & securities laws, and advising on legal compliance.