February 9, 2015

Cover Story

Forty under 40

Each year, Utah Business magazine honors 40 of the state’s most tale...Read More

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Forty under 40

Utah’s Rising Stars

By Utah Business editors

February 9, 2015

“There are two things I love most about my work,” Markland says. “I love seeing a great company find new business opportunities and grow. It gets me excited every day. Second, I love seeing personal growth out of people at work. I love it when we have an employee find success.”

“When we are at our highest rate of success is when we are most vulnerable to mistakes. … We need to constantly critique our successes and find new ways to improve.”

Joshua R. Martin 39
Vice President of Sales
Mountain Crane Service

Joshua Martin considers his company, Mountain Crane Service, the “easy button.” “Our customers push it and their needs are taken care of—questions and concerns are solved,” he says. That’s why it’s no surprise that since Martin joined Mountain Crane, the company has grown to an improbable size and scale. The operation is now the 28th largest crane company in the nation, with a fleet of nearly 100 cranes and revenue in excess of $50 million.

Martin credits his co-workers for making his job worth it every day. “It’s not what I do, it is who I work with,” he says. “It is the team as a whole—all hard workers and unselfish. As a team we can accomplish anything.”

He adds that as a professional, it’s also important to have a built-in work ethic and a passion for the work. “When you combine those with time building a network you have a golden formula,” he says.

Martin, who is a lifelong Magna resident, spends his free time volunteering with Cyprus High School’s athletic teams and the Magna preservation and beautification group.

“Good leaders know how to inspire individuals to make the whole stronger. A business cannot win on the wings of any one position.”

Andrew Melchior 35
Vice President/Co-owner
Avalaunch Media

After graduating with a degree in business administration from the University of Utah, Andrew Melchior quickly discovered a traditional career path was not for him. Instead, Melchior has been working around the clock as an entrepreneur. An e-commerce business owner since 2000, Melchior co-founded Dream Systems Media in 2005 and Avalaunch Media in 2012.

Melchior says he feels better business decisions can be made with more information, but good marketers should still listen to their gut. A good leader inspires his or her employees to work harder and become better, he says, but he also feels a sort of responsibility to do his best for them. “I feel a deep sense of accountability to those who rely on me and I hate letting someone down,” he says.

Outside of the office, Melchior is active in his community, and helps coach little league teams, mentors youth through the Boy Scouts of America and helps organize neighborhood events.

“I believe the way you convey a message and set expectations is very important.  I really thrive on communication.  I also believe it’s critical in today’s business environment that you project positivity and trust the team behind you.”

Wallace Vigo Nelson 38
Beneficial International, Inc.

Wallace Nelson enjoys the fast-paced environment and ever-changing demands that come with being president of a small business, and he brings well-rounded expertise to that role. In addition to a naturopathic doctorate, Nelson has a degree in nutrition and is also a certified personal trainer, certified reflexologist and an emergency medical technician.

Since becoming president in 2007, sales have increased by 360 percent and seven new private label programs have been added within the company. “Each day is unique with its own set of challenges to overcome and opportunities to pursue,” Nelson says. “Working in personal wellness, it is rewarding to know that the product that we bring to consumers is improving their quality of life.”

Outside of work, Nelson and his wife, a breast cancer survivor, head up a young breast cancer survivor group that has become national. He and his company are also heavily involved in supporting all local breast cancer activities and programs.

“A good leader must provide each person involved in the business with a clear understanding of how they contribute to that purpose and hold them accountable to that contribution.”

Kimberly Neville 38
Dorsey & Whitney, LLP

Kimberly Neville put herself through college by working two jobs. She says doing so taught her how to invest in herself, her education and in hard work. Now, Neville is a partner at Dorsey & Whitney, where she serves as counsel for many high-stakes litigation cases. Clients are confident in Neville’s ability to defend them, and she has appeared in more than 15 states on behalf of clients with national litigation needs.

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