June 4, 2015

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Google Honors iFit as Top Brand Using Google Maps

Press Release

June 4, 2015

Logan—A Utah-based company, iFit, is being honored by Google as the first stop on the internet giant’s national bus tour, called Code the Road, to showcase iFit’s innovative use of Google Maps. As one of the earliest adopters of Google Street View, iFit has become one of Google’s premier partners.

To celebrate the 10-year anniversary of Google Maps, Google will drive its Code the Road bus from California to Florida, recognizing only 13 companies along the way. Follow the tour by using #CodeTheRoad on Google+, Twitter, Instagram and Facebook.

iFit is an innovative fitness technology that uses Google Maps APIs for Street View images and elevation data.  Leading brands of fitness equipment such as NordicTrack, ProForm and FreeMotion have Wi-Fi-enabled tablets for consoles, with iFit integrated into equipment such as treadmills, ellipticals and stationary cycles.  IFit and Google Maps combine to make an exciting experience.  A user draws a map anywhere in the world at iFit.com, and then works out watching streaming Google Street View Images of that route on their fitness console. Patented iFit technology automatically adjusts the incline and decline of the machine to match the terrain in the Google Map, for an interactive, motivating workout.

iFit showcased its innovation at the Code the Road event in Logan with a virtual 5K treadmill race through Paris using iFit technology and Google Street View.

To demonstrate how authentic it looks and feels during a workout, iFit created a short film of a female athlete running through Paris, past landmarks such as the Eiffel Tower, while wearing an iFit fitness wearable. She concluded her run by boarding a helicopter in Paris.

A helicopter landed at the event in Logan, Utah, and the same athlete jumped out to start a virtual 5K race of her identical route in Paris.  The athlete ran with a group on 22 iFit-ready NordicTrack Incline Trainers, all watching the Google Street View version of the Paris route on the consoles, and with iFit adjusting the machine to mimic the route.

Utah Business Social
UB Events View All
Community Events View All

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel