June 4, 2015

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Google Honors iFit as Top Brand Using Google Maps

Press Release

June 4, 2015

Logan—A Utah-based company, iFit, is being honored by Google as the first stop on the internet giant’s national bus tour, called Code the Road, to showcase iFit’s innovative use of Google Maps. As one of the earliest adopters of Google Street View, iFit has become one of Google’s premier partners.

To celebrate the 10-year anniversary of Google Maps, Google will drive its Code the Road bus from California to Florida, recognizing only 13 companies along the way. Follow the tour by using #CodeTheRoad on Google+, Twitter, Instagram and Facebook.

iFit is an innovative fitness technology that uses Google Maps APIs for Street View images and elevation data.  Leading brands of fitness equipment such as NordicTrack, ProForm and FreeMotion have Wi-Fi-enabled tablets for consoles, with iFit integrated into equipment such as treadmills, ellipticals and stationary cycles.  IFit and Google Maps combine to make an exciting experience.  A user draws a map anywhere in the world at iFit.com, and then works out watching streaming Google Street View Images of that route on their fitness console. Patented iFit technology automatically adjusts the incline and decline of the machine to match the terrain in the Google Map, for an interactive, motivating workout.

iFit showcased its innovation at the Code the Road event in Logan with a virtual 5K treadmill race through Paris using iFit technology and Google Street View.

To demonstrate how authentic it looks and feels during a workout, iFit created a short film of a female athlete running through Paris, past landmarks such as the Eiffel Tower, while wearing an iFit fitness wearable. She concluded her run by boarding a helicopter in Paris.

A helicopter landed at the event in Logan, Utah, and the same athlete jumped out to start a virtual 5K race of her identical route in Paris.  The athlete ran with a group on 22 iFit-ready NordicTrack Incline Trainers, all watching the Google Street View version of the Paris route on the consoles, and with iFit adjusting the machine to mimic the route.

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