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Silicon Slopes—Needle, the leader in advocate-powered customer experience (CX), today unveiled its Advocate-Assisted Shopping Cart capability during the 2015 Internet Retailer Conference and Exhibition (IRCE).
“With Needle’s Advocate-Assisted Shopping Cart, we’re bridging the gap between brand advocate and personal shopper”
E-commerce businesses still settle for an average 2 percent conversion rate – watching 98 out of every 100 shoppers leave their store without making a purchase. Needle’s platform already enables these companies’ most knowledgeable and passionate advocates to connect with online shoppers in real time, resulting in 6-10 times conversion over self-service and 3-10 percent lift in total site revenue. Now, armed with the capability of adding products directly to the shopping cart, Needle-certified advocates can make the shoppers’ experience even more personalized and convenient – and the impact on conversion and sales even bigger for online businesses.
“With Needle’s Advocate-Assisted Shopping Cart, we’re bridging the gap between brand advocate and personal shopper,” said Morgan Lynch, founder and CEO of Needle. “This not only provides a new, human element of convenience to the shopper, but will also be huge in improving conversion rates for our e-commerce clients.”
As part of the normal online chat flow, advocates routinely suggest products to shoppers based on their needs. Up until today, advocates did not have the ability to progress the conversation beyond that point. The new shopping cart capability allows both advocates and shoppers to add products directly to the cart from the chat window.
TaylorMade advocate Jackson Sveen reviewed the new demo with Needle employees at IRCE in Chicago.
“If a customer wants a customized driver, I can now create it specifically for them and place it in their cart,” said Sveen. “Shoppers don’t have to do heavy shopping or browsing any more. They can tell advocates exactly what they need, and we can help customize their order and send them directly to checkout.”
Key features of Needle’s Advocate-Assisted Shopping Cart include:
Needle’s Advocate-Assisted Shopping Cart builds on the company’s foundation as a pioneer in advocate-assisted commerce. The company quickly ascended to its market leadership position on the strength of its robust advocate network, with more than 50,000 experts in all major verticals. In 2014 alone, Needle powered 2.6 million live interactions between advocates and online shoppers.