January 13, 2016

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Article

Provo Startup Fires Up Shark Tank Judge

Press Release

January 13, 2016

Provo—FireAvert, a Provo-based startup company offering a unique innovative fire-prevention solution in home automation, recently secured a deal with Lori Greiner in the amount of $300,000 in exchange for 10 percent of its profit on "Shark Tank" for their “one of a kind” product that aims to prevent the number one cause of kitchen fires.

“Firefighters just like me respond to a fire every four and a half minutes because somebody forgot something cooking on the stove,” said Peter Thorpe, Firefighter and Founder of FireAvert, in his on-stage pitch. “FireAvert is a simple device that anyone can install. You simply plug your stove into FireAvert which then plugs into the wall and it’s ready to go.”

The FireAvert device is simple to use. Since smoke precedes fire, the smoke alarm will sound first as the food begins to burn. FireAvert will then hear the alarm and cut power to your stove eliminating the heat source--preventing any possible fire from starting. FireAvert has gained national interest specifically from Multifamily Housing and Senior Communities in hopes to decrease the billions of dollars lost annually from property damage due to kitchen fires.

Peter was very happy to secure funding from Lori Greiner, queen of QVC.

“This deal means everything to my family and even with that much equity in the beginning, with Lori’s network and marketing abilities to the masses, is why I wanted to work with her,” he said.

FireAvert’s mission is to reduce the number of kitchen fires and save lives—with Lori’s investment, he hopes he is one step closer.

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