June 23, 2015

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



Struck Takes Home Silver at the 2015 ADDYs

Press Release

June 23, 2015

Salt Lake City—Struck, an insight-forward creative agency with offices in Salt Lake City, Portland, and Los Angeles, was recognized with a Silver ADDY at the 2015 American Advertising Awards in Las Vegas for work on a glasses.com campaign. The agency’s ‘Isaac’ ad spot took home Silver in the Cinematography category. 

 When Struck first began work with glasses.com, the agency was tasked with building the brand’s relevancy to ultimately increase market share. In an industry focused on commodity, Struck’s work moved glasses.com’s brand messaging away from product functionality towards authenticity and emotional benefit. The entire campaign encompassed a total of five ad spots for TV and digital, as well as an e-commerce campaign hub, display units, and social content.

 “Through our research and strategic process, we discovered that there is a specific consumer that has a very personal connection to eyewear,” says Matt Anderson, CEO and Executive Creative Director at Struck. “This consumer doesn’t just have to wear glasses, she enjoys wearing them. These glasses have become directly tied to her identity. We wanted to connect with this audience by showing them that glasses can be an extension of their personality – a pair can say something important about their place in the world.”

 The American Advertising Awards are held annually by the American Advertising Federation (AAF), with the mission to recognize and reward the creative spirit of excellence in the art of advertising. The awards are the advertising industry’s most noteworthy competition and over 40,000 entries are submitted every year. Winners are chosen by a panel made up of leaders in the industry who use a scoring process that involves evaluation of all creative dimensions in every entry.

 Struck’s Glasses.com ‘Isaac’ ad spot also won gold at the Salt Lake City ADDY awards and the District 12 ADDYs. The agency also won a District 12 Gold ADDY for its Nickelodeon Animation Studio Talent Recruitment video.

Utah Business Social
UB Events View All
Community Events View All

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: