January 18, 2016

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Article

The Eye Institute of Utah Launches Advanced New Website

Press Release

January 18, 2016

Salt Lake City—The Eye Institute of Utah is announcing the launch of an advanced new website that reflects its reputation as one of the nation's most prestigious eye care and vision correction centers. A composite of the latest in website technology and stunning artistic design, the practice says their innovative website is the ideal vehicle for attracting new patients and delivering a comprehensive resource of easily accessible information. Most immediately noticeable is the striking look of the website that beautifully displays vivid outdoor images from Utah's spectacular natural landscape, which the practice's doctors believe to be one of the many daily gifts of clear vision.

In partnership with Rosemont Media, a medical Internet marketing firm based in San Diego, The Eye Institute of Utah was able to develop a highly customized website that incorporates responsive design, SEO, intuitive navigation, interactive functionality and in-depth procedural and patient-focused information. With this combination of features, the doctors say patients can find and access the practice website from any type of device (phone, tablet, laptop or desktop computer) and quickly locate the information they are looking for. The website presents the full scope of procedures offered at The Eye Institute of Utah, drawing special attention to two main practice areas of LASIK surgery and treatment of cataracts, which each have dedicated landing pages. These landing pages are specially designed to structure and disseminate information in a way that is both enjoyable and of maximum benefit to the reader.

In addition to written procedure content, the website features a wide range of complementary resources which deliver extensive and current information about the practice, provide enhanced user-access and showcase relevant alternative media. This includes:

  • Bios for each surgeon
  • Educational videos
  • Interactive vision questionnaires
  • Printable pamphlets
  • A patient portal to facilitate patient/practice communication
  • Practice newsroom and blog
  • Patient testimonials
  • Information about ongoing clinical trials and research

Ultimately, the team of doctors from The Eye Institute of Utah believe that with the help of Rosemont Media they have succeeded in creating a dynamic new online resource that performs optimally for both current and prospective patients seeking information about eye care services. The website is available at https://www.theeyeinstitute.com/.

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