July 2, 2015

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Article

TreeHouse Interactive Relaunches as Impartner

Press Release

July 2, 2015

Salt Lake City—Partner Relationship Management SaaS technology leader TreeHouse Interactive today announced it is relaunching as Impartner and introducing the industry's first partner portal solution that can be deployed in 30 days, transforming companies' ability to manage their partner relationships, and drive more revenue and profitability through indirect sales channels. The Impartner PRM solution takes the pain out of the process with three simple, yet highly engineered steps that help companies choose, purchase, and deploy the industry's most advanced PRM technology in only four weeks. The company is changing its name to Impartner from TreeHouse Interactive as a reflection of the partner portal and PRM's key role in imparting critical information to partners.

PRM today is where the CRM industry was five years ago — a technological differentiator that companies could use to grow sales through indirect channels, said Impartner CEO Joe Wang. Today, the CRM playing field has been leveled. When it comes to differentiating your business with partners, the new battleground is PRM. With the launch of Impartner PRM, we've made the process so simple, so quick, so non-disruptive, and so cost effective, we've removed the majority of the barriers that have kept companies from making the transformation and truly being able to optimize their partner relationships.

Leading independent analyst firms agree that a strong PRM solution and an easy-to-use partner portal is key to attracting and retaining partners. Principle analyst with Forrester Research Tim Harmon wrote, Partners regularly report to Forrester that the 'transacting business' element of their vendor relationships is the most burdensome to them and is the one thing that causes them to shift their investments and wallet share to other vendors. Given that partners closely associate ease of doing business with your channel IT systems, if your partner loyalty is waning, it's time to reinvest in a more robust, modern PRM capability.

The Impartner PRM solution provides an enterprise-class web portal for partner management, onboarding, deal registration, and partner performance analytics. The portal is customizable with company logos, multiple design layouts, and content. It is streamlined onboarding process is engineered based on best practices and customer input from nearly 15 years of market insight. Six additional modules are also available, including market development funds (MDF) management and co-branded marketing.

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