July 15, 2015

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Article

Workfront Launches Digital Asset Management Solution

Press Release

July 15, 2015

Silicon Slopes—Workfront, a leading provider of cloud-based Enterprise Work Management solutions, announced Tuesday the introduction of Workfront DAM, a digital asset management solution fully integrated with the Workfront Marketing Work Cloud. Workfront DAM gives marketers the power to be more productive, meet deadlines, and protect the company brand by better managing and storing digital assets integral to projects and workflow.

Workfront DAM, powered by industry leader WebDAM, provides a non-intrusive and natural approach to managing marketing work, allowing marketing and creative teams to have more time for creativity.

"We are continually looking for better ways to improve our customers' productivity and streamline their workflows," said Eric Morgan, CEO of Workfront. "With so much of a marketing team's—or creative agency's—work revolving around the creation, control, and distribution of content, adding a comprehensive application to manage those assets is a vital part of building out our product suite. Additionally, Workfront DAM will make it easier for our customers to purchase, implement, and service a cloud-based DAM application."

Workfront DAM capabilities include:

  • Asset Management & Control — Marketers can stay organized and simplify the way they work by easily managing files while controlling access and usage.
  • Brand Managemen­t — Maintain brand integrity and protect the way the company is represented. Teams can quickly deliver all collateral, control it, and protect it while guaranteeing easy access and ensuring consistent usage throughout the organization.
  • Marketing Fulfillment —Time is valuable. Marketers can empower teams to reach market segments more quickly by producing, accessing and distributing materials fast. With Workfront DAM, selected materials can automatically be shared with printers, distributors and internal teams, making sure they have what they need when they need it.
  • All Within Context —With tight integration into the Workfront Marketing Work Cloud, Workfront DAM ensures that marketing teams have visibility into all of their marketing work in context with the assets they're creating, managing, and sharing with external and internal users.

"Digital Asset Management is a key aspect of effective marketing and an important complement to Workfront's existing project management capabilities specifically targeting marketing teams," said Melinda Ballou, Program Director for IDC's Application Lifecycle Management & Executive Strategies Service. "Collaboration around core marketing content to enable effective execution of marketing programs is a competitive necessity in these dynamic environments."

"Workfront DAM will allow tighter integration with the overall process of managing our workflow," said Jennifer Duerksen, Associate Director, Creative Operations at Children's Hospital Los Angeles. "It's a major benefit to be able to search, access and archive content all within the context of our marketing work projects. This new integration, coupled with the excellent customer support we have come to expect from Workfront, will be a great resource for our team."

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