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As price-match wars heat up, shoppers get cool savings by Joseph Pisani The Associated Press Published Nov 28, 2012 06:08PM MDT This holiday season, the hottest trend among retailers isn’t found on a store shelf. It’s taking place at the cash register. The biggest retailers, from Best Buy to Toys R Us, are promising to match their competitors’ prices. Generally customers just need to bring in an advertisement or printout to prove that the same item is available elsewhere at a lower price. In some cases, shoppers can come back with a receipt and get a refund for the difference if the price of an item they bought fell. Be... Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.