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Provo—On a busy street in Hong Kong a year ago, street vendors showed the seven founders of Cards2Life a product they had never seen before in the US market: intricately designed and hand-crafted pop up cards that sprang to life once opened. Fascinated by the card’s design, the founders purchased a handful and brought the cards back to their hometown of Provo, determined to put an American spin on them.
“This type of product wasn't what we were looking for,” said Cards2Life PR director Stephen Sainsbury. “However, it really stood out to us and allowed for us to get creative with the technology."
Today, Cards2Life produces a wide variety of specialty pop up cards for any occasion. Each card is designed by an in-house design team, is laser cut in Southeast Asia, and hand assembled. Designs are available in many categories, from birthdays to thank you cards and everything in between—in local Utah flavor, they even have a pop-up Salt Lake LDS Temple. The cards are also available in a variety of color combinations from the 40-color paper palette.
Cards2Life has only been in operation 7 months, and according to Sainsbury, has thus far been well received in the stationary community. They have found the most success selling their cards through their website and specialty niche stores like boutiques, bookstores, flower shops, pharmacies and hospitals. They currently have listings in 175 locations across the nation. This year, they attended the ASD Show on Las Vegas, where they launched the brand and their product, as well as the National Stationary Show in New York City in May.
“[Cards2Life] wants to give a card that people won’t throw away," says Sainsbury. "They’re laser cut and hand crafted. You can’t throw that away. You can’t compare our cards to other companies on the market because the delivery and the emotions that come with them are so different.”
Every card is designed to create an emotional connection, and Sainsbury has enjoyed seeing people's reactions as they have opened their cards. "It's easy to get behind a product that creates an emotional connection between people. We are excited to prove to the stationary world that we can produce cards that are meaningful and really high quality."
Within the coming months, Cards2Life plans to release new pop up card designs, as well as a new line of cards utilizing the art of paper quilling, where thin paper strips are shaped and twisted to create 3D designs. Card customization is also available for those who have specific ideas for corporate Christmas cards, thank you cards or even wedding invitations.
To see the full line of cards available, go to www.cards2life.com.